- Overview of Data Protection
We generally process the personal data of our users only to the extent necessary to
provide a functional website as well as our content and services. The processing of
personal data of our users is regularly carried out only with the user’s consent. An
exception applies in cases where prior consent cannot be obtained for practical reasons
and the processing of the data is permitted by legal provisions.
The following notes provide a simple overview of what happens to your personal data
when you visit our website. Personal data is any data with which you can be personally
identified. - Legal Basis for Processing Personal Data
Where we obtain the consent of the data subject for processing personal data, Art. 6(1)(a)
GDPR serves as the legal basis.
For the processing of personal data required for the performance of a contract to which
the data subject is a party, Art. 6(1)(b) GDPR serves as the legal basis. This also applies
to processing operations necessary for pre-contractual measures.
Where processing of personal data is necessary to comply with a legal obligation to
which our company is subject, Art. 6(1)(c) GDPR serves as the legal basis.
If processing is necessary to protect the vital interests of the data subject or another
natural person, Art. 6(1)(d) GDPR serves as the legal basis.
If processing is necessary for the purposes of a legitimate interest pursued by our
company or a third party, and the interests, fundamental rights and freedoms of the data
subject do not override that interest, Art. 6(1)(f) GDPR serves as the legal basis. - Data Deletion and Storage Period
The personal data of the data subject will be deleted or blocked as soon as the purpose of
storage no longer applies. Storage may also take place if this is required by the European
or national legislator in EU regulations, laws, or other provisions to which the controller
is subject. Data will also be blocked or deleted when a storage period prescribed by the
aforementioned regulations expires, unless further storage is necessary for the conclusion
or fulfillment of a contract. - Collection of Access Data and IP Addresses
Our web server automatically collects technical information when you visit our website,
including the user’s IP address. Temporary storage of the IP address by the system is
necessary to enable delivery of the website to the user’s computer and to ensure the
security and stability of the system.
Storage in log files takes place to ensure the functionality of the website, for technical
optimization, and for IT security. The data is not evaluated for marketing purposes in this
context.
The legal basis for this processing is Art. 6(1)(f) GDPR.
- Use of Cookies
Our website uses cookies. The following categories are used:
• Technically necessary cookies (e.g., for basic website functionality)
• Analytics cookies (Google Analytics 4, Microsoft Clarity, Hotjar)
• Marketing cookies (Meta Pixel, Google Ads, LinkedIn Insight Tag)
The use of analytics and marketing cookies only takes place with your explicit consent
via our cookie consent management tool (Art. 6(1)(a) GDPR).
The use of technically necessary cookies is based on our legitimate interest pursuant to
Art. 6(1)(f) GDPR.
You can disable or restrict the storage of cookies in your browser settings at any time.
Stored cookies can be deleted at any time. - Cookie Consent Management Tool
We use a cookie consent management tool to manage your consents for the use of
cookies and similar technologies.
When you first visit our website, a banner will appear allowing you to grant or refuse
consent for specific categories of cookies.
Your selection will be stored so that the banner will not appear again during subsequent
visits, unless you delete your cookies or change your decision via the settings of the tool. - Analytics and Tracking Tools
To optimize our website and for statistical analysis, we use:
• Google Analytics 4 (with IP anonymization / IP masking)
• Microsoft Clarity
• Hotjar
The legal basis for the use of these tools is your consent (Art. 6(1)(a) GDPR).
For advertising and remarketing purposes, we additionally use:
• Meta/Facebook Pixel
• Google Ads Conversion Tracking
• LinkedIn Insight Tag
These tools are also used exclusively with your consent.
- Newsletter
We do not currently operate an active newsletter system. However, we plan to send
newsletters in the future via the service provider Mailchimp, which may involve the
transfer of personal data to the USA.
Data Transfer to Third Countries (USA)
Mailchimp is a service of Intuit Inc., USA. Data processing partly takes place outside the
European Union.
We have concluded Standard Contractual Clauses (SCC) with Mailchimp to ensure an
adequate level of data protection in accordance with Art. 46 GDPR.
Before sending any newsletter, we will obtain your explicit consent (Art. 6(1)(a) GDPR).
You can unsubscribe from the newsletter at any time using the unsubscribe link provided
in every email. - Contact Form and Email Contact
If you send us inquiries via the contact form or email, your details will be stored for the
purpose of processing the inquiry and in case of follow-up questions. These data will not
be passed on without your consent.
The legal basis is your consent (Art. 6(1)(a) GDPR) or our legitimate interest in
processing your inquiry (Art. 6(1)(f) GDPR). - Hosting
Our website is hosted by Hostinger on servers located in France. We have concluded a
data processing agreement with the hosting provider in accordance with Art. 28 GDPR. - Internal Data Processing and Reporting
For internal analysis and campaign evaluation, we use Google Looker Studio. This tool
processes only aggregated and anonymized data.
